Inside the Tribe Kelley Honky Tonk
Last Thursday, Brittney and Brian Kelley transformed Nashville’s Diamond Creek Farm into a honky tonk paradise to celebrate the launch of Tribe Kelley’s Fall/Winter 2024 collection, Town & Country, as well as the release of Brian’s newest album, “Ed & Mary Margaret’s Son.”
The event brought together an exclusive crowd of the brand’s top 100 customers, close family (Ed and Mary Margaret Kelley), friends (Daniel Diamond, Natalie King, Ashlyne Wallen, Victoria Fuller, Danielle Bradbery), and Nashville influencers (Bryana Ferringer, Cece Barnes, Gavin Kernstine) for a night filled with music, shopping, and warm Southern hospitality.
The evening opened with a meet-and-greet for Tribe Kelley’s top customers, during which Brittney and Brian mingled and took pictures with their most loyal supporters in Diamond Creek Farm’s rustic barn. Attendees were then treated to early access to the Town & Country collection, which features several camo pieces designed in collaboration with outdoor clothing brand Mossy Oak, as well as new variations of Tribe Kelley’s fan-favorite butter sweat sets. Against the backdrop of a live violinist performing on stage, shoppers then eagerly and methodically picked through the racks of clothing as if it were Black Friday.
The “Town & Country” collection vision board.
Alongside the clothing, guests had a chance to shop the “Cowboy Gold” jewelry collection that Brittney and Brian created in partnership with Colorado-based Thomas Hunn Jewelers. The project, which even has an accompanying song on Brian’s new album (see “Cowboy Gold”), originated after Brian, in a spur-of-the-moment stop at the jeweler’s Grand Junction store after a show one day, commissioned several custom pieces. The line, which includes hand-carved fish, boat, pickup truck, cross, and arrowhead pendants that are then dipped in 14 karat gold, is a tribute to Brian’s infamous beach cowboy aesthetic and Brittney’s Native American heritage.
Pieces from the “Cowboy Gold” collection by Thomas Hunn Jewelers.
Outside, a plethora of food and beverage stations offered mixed drinks and hearty Southern staples like chili, loaded baked potatoes, and sliders, as well as sweet treats like kettle corn, ice cream, and glitter-dusted cotton candy. Two miniature donkeys toting baskets full of refreshments also roamed about and frequently paused for photo opportunities with guests. A cozy fireplace, teepee lounge, and couches made of hay and decked with pillows and blankets were also spaced throughout, allowing guests to relax, chat, and enjoy the picture-perfect sunset. Camo-clad acrobatic performers also entertained the crowd and added a whimsical touch to the evening’s events.
The Tribe Kelley Honky Tonk.
To close out the evening in true honky tonk fashion, Brian took the stage for an intimate performance of barn-burners (“How We’re Livin’,” “Hit A Lick,” “Shit Kickers”), deeply personal songs (“If I Go First,” “Hold On Cowboy,” and “Kiss My Boots”), and other hits from his debut album, “Tennessee Truth,” and his new release, “Ed & Mary Margaret’s Son.” Pausing to address the crowd, Brian explained that he wrote the twelve-track “Ed & Mary Margaret’s Son” solo in the two months immediately following the release of “Tennessee Truth” in May, and that he is currently hard at work writing his next album, Sunshine State Of Mind: Volume II.
After a few more songs, the crowd began chanting, demanding that Brian perform his patriotic fan-favorite “Make America Great Again.” He then happily complied, delivering yet another beautiful performance set against the backdrop of a large American flag.
Brian Kelley performs at the Tribe Kelley Honky Tonk.
As the night drew to a close, guests began filtering out of the barn with full stomachs, happy hearts, and a shopping bag or two stuffed with Tribe Kelley’s iconic buttery-soft sweat sets, enriched by the sense of community, creativity, and connection that the Kelleys so effortlessly bring to every endeavor they undertake. Needless to say, this year’s Tribe Kelley Honky Tonk was more than just a brand event - it was a celebration of Nashville’s vibrant culture, music, and the friendships that make the city feel like home.
